Media is a term used to store and deliver information or data through books, magazines, news papers, television, Internet and radio .Media is a magical tool used to bring about social change. It is a great example of social movement to educate, cultivate, organize, and communicate; and to share cultural and personal events etc. Though the term media is singular in nature, it is widely used as collective term for news agencies or press.
Print media is comprised of periodicals printed on paper such as magazines, newspapers, books, and directories. Though printing came into existence before 220 AD in the form of letter carving on wood, the modern day printing techniques were developed only after the fifteenth century. Nowadays the total volume of printed text exceeds more than 44 trillion pages a year, globally. More than 31,000 printing and publications companies are running in United States alone. In India alone, there are 63,000 newspapers being published and number of subscriptions exceeds 180 millions. The social impact of print media is huge as it has the potential to change the way people think. It enhances their knowledge and changes their mindset.
Electronic media is referred to the digital information shared with the users mainly through TV, films and the Internet. It is mainly comprised of audio and video communication. Social media is also an example of electronic media. Social media uses this technology and it can be used through mobile phones and laptops. It is one of the most powerful tools for information sharing, gaming, interacting, tracing old friends, marketing and entertaining the masses. You can also use this media to update, influence, educate, advertise and sell your products.
Advertising and maintaining client relationships on social media and networking sites is quite economical as compared to other means and channels of advertising such as hoarding, banners, posters, neon signs and glow signs. You can take up courses in mass communication or journalism to get into the field of media. Professional acumen, linguistic abilities, effective communication and a passion for results can take you places in the field of media.
There is no major common exam for a course in media or mass communication. Prominent media houses hire from IIMs, XLRI-Jamshedpur, the SIBM, Management Development Institute (MDI), Gurgaon, and JBIMS.